I have held key positions at top interactive agencies, taught at three universities, and recently won the Eagle Award for Best Web Creator. My client list spans over a decade and includes food and beverage, travel & hospitality, software, homebuilders, energy, and two presidential candidates. As a critical player in the user-centered design process, I have been highly successful at translating business goals and user needs into functional requirements.
Anyone can run a usability test but it takes an expert to interpret the results and make effective decisions.
Your users have a positive attitude when their goals are met, which ultimately translates to brand equity.
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Jack Daniel's Tennessee Whiskey
Our objective was to create a user-friendly and attractive interface to enhance the brand relevance amongst the target group - an especially savvy audience who bring sophisticated expectations of best-in-class web design.
The challenge was to mirror the brand tensions between Jack Daniels' Lynchburg roots and the contemporary relevance among its users. The site presents an upfront interface, striaghtforward navigation model, and an intuitive architecture
SITE MAP & WIRE FRAMES
for D. R. Horton
for Wandrian Rail
USABILITY TEST RESULTS
for Mission Menus
for Hertz Neverlost
URLs, Course Syllabi, Presentations, and Letters of Recomendation are available upon request.
Copyright © 2008 Dan Linsky. Do not use without permission.