I have held key positions at top interactive agencies, taught at three universities, and recently won the Eagle Award for Best Web Creator. My client list spans over a decade and includes food and beverage, travel & hospitality, software, homebuilders, energy, and two presidential candidates. As a critical player in the user-centered design process, I have been highly successful at translating business goals and user needs into functional requirements.
Anyone can run a usability test but it takes an expert to interpret the results and make effective decisions.
Your users have a positive attitude when their goals are met, which ultimately translates to brand equity.
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Jack Daniel's Tennessee Whiskey
Our objective was to create a user-friendly and attractive interface to enhance the brand relevance amongst the target group - an especially savvy audience who bring sophisticated expectations of best-in-class web design.
The challenge was to mirror the brand tensions between Jack Daniels' Lynchburg roots and the contemporary relevance among its users. The site presents an upfront interface, striaghtforward navigation model, and an intuitive architecture
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D. R. Horton
D.R. Horton commissioned a redesign to drive prospects who are shopping for moderately priced homes and communities online to consider D.R. Horton over other entry-level builders.
The goal was to create consistency between 60+ independently run divisions across the country with a single interface where the user would find everything they were searching for.
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Greyhound
In order to reach a new audience and increase appeal among younger consumers who held a negative opinion of the brand, Greyhound sought to create a richer, more efficient brand website and online booking tool.
The website provided an opportunity to show consumers how Greyhound has changed, making it easier for customers to purchase tickets online, find deals and get discounts.
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Wandrian Booking Process
Wandrian, the recognized leader in e-commerce solutions for the rail industry, sought to implement an advanced platform to support their consumer and agent business.
This railpass booking engine will facilitate all aspects of the marketing and distribution of rail passes and tickets on over 185 websites worldwide.
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Mission Menus
Our goal with this site was to make it easier and fun to find great Mission recipes, while increasing our database and consumer loyalty. We have also created a community, giving users various ways to contribute to the site.
The Recipe Search is the epicenter of the site. We have given consumers various ways to search, maximizing their site experience while illustrating the breadth of recipes available using Mission products.
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Liquid State
Dr Pepper sought to deliver a deeper, more engaging experience to influence consumption among light consumers and mobilize the brand champions among loyalists.
The site is a free flowing environment that acts like an operating system providing specific tools that enable exploration, interaction, discovery, and creation.
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Dave & Buster's
Dave & Buster's seeks to deliver an unparalleled guest experience through the best combination of food, drinks, and games in the ideal environment for all out fun.
The website was designed to parallel the in-store experience, communciate the ambiance, offerings, and attitude of a night out at D & B.
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Bluenose Live!
Bluenose Live will cater to children and teens from late elementary school to mid high school age. The main purpose of the site is to encourage these kids to get more involved in creating their own music and sharing that music with their peers.
The site will be integrated into the curriculum in schools. There will be several levels of interaction with music on the site as users will be able to participate in polls, post lyrics and watch videos, submit comments, and view other users’ profiles.
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La Quinta Booking Process
The La Quinta booking process was revised in conjunction with a series of brand enhancements and an identity redesign.
Tweaks to the creative, input forms, and overall process presented a more balanced and visually appealing page.
SITE MAP & WIRE FRAMES
for D. R. Horton
FUNCTIONAL DESCRIPTION
for Wandrian Rail
USABILITY TEST RESULTS
for Mission Menus
HEURISTIC EVALUATION
for Hertz Neverlost
URLs, Course Syllabi, Presentations, and Letters of Recomendation are available upon request.
Copyright © 2008 Dan Linsky. Do not use without permission.
